The aim of the strategy is to ensure that you have the right information, at the right time, and the support that you deserve.
Introduction
This All Age Carers Strategy was created in partnership with Experts by Experience and our health partners together with carers of all ages from across Cambridgeshire. It builds on our successes, sets out where we can make improvements and draws together the views of carers, local organisations, and community groups. This strategy is aimed at people who support their loved ones as unpaid carers.
Whatever stage you are at on your caring journey, we want to support you. We understand that looking after someone else can be rewarding but also have an impact on your own wellbeing and opportunities. We know that being a carer can often come about unexpectedly and the level of support you give may increase or decrease over time. Although you are supporting someone else, you may also be receiving care yourself and you may be in receipt of Carers Allowance. We know that taking on a caring role is often unpaid and underestimated and this can lead to you feeling undervalued and unappreciated.
National Institute for Health and Care Excellence (NICE) guidance
This strategy is based on key guidelines known as NICE guidance. Support for Carers covers each of the recommendations. The first three recommendations in the list below were highlighted as priorities in Cambridgeshire. These were identified in feedback from online surveys of carers, and people working with carers.
Recommendations from the NICE guidance for carers
- Information and support for carers: overarching principles
- Identifying carers
- Psychological and emotional support for carers
- Assessing carers’ needs
- Helping carers stay in, enter, or return to work, education, and training
- Social and community support for carers
- Training to provide care and support
- Support during changes to the caring role
- Support for carers during end-of-life care and after the person dies
This guidance should be read together with the Care and support statutory guidance under the Care Act 2014 and the Children and Families Act 2014.
What we have done so far (All Age Carers Strategy 2018-22)
There are nine strategic priorities outlined in the All Age Carers Strategy 2018-22. Here are some examples of what we have done to deliver them.
Access to information, advice and support
You told us that it can be difficult to access information, understand what support is available to you, or how you can engage with services. We have commissioned services to bridge this gap and will continue to make this a key area of focus going forward.
We undertook an independent evaluation of the services we offer to support carers. This evaluation targeted carers who had accessed our services for carers. Feedback from this group indicated they felt more able to manage their caring role safely, with overall positive feedback of 86% for this outcome. As part of this evaluation, we are now aware that:
- 91% reported increased knowledge about where to access appropriate information, advice, signposting, and support services
- 89% reported better access to their entitlements, information, and support
- 80% reported feeling better supported in their caring role
Early identification of all carers
We commissioned a 3-month media campaign to connect with carers who may not see themselves as carers or who struggle to access support for carers. The campaign used social media to target carers and offer them online support. This was a successful project in which the targets we set were exceeded in the three areas of Engagement, Support and Insights.
The campaign resulted in identifying 4,418 new carers who were offered access to support. This project highlights the importance of renewed campaigns to target those carers who remain hidden. Whether that is because you are new to caring since the last campaign or are reluctant to come forward for a variety of reasons. Future campaigns will also look to understand why we had been unable to reach you before.
The feedback that you provided made it clear that there can be confusion about which relationships can count as a ‘caring role’. This is something that we now provide more information about.
Priority areas (strategic intentions 2022 to 2026)
Using what carers have told us, information about our local carer population and a review of our work in support of carers, we have prioritised seven areas that will help us continue to support carers. We have set out below how we intend to improve how we do that over the next three years in our strategy.
More details on each of these priority areas is below. We have set up working groups for each of them that will guide us in our activities over the course of the strategy.
How we will implement the strategy
We are working with carers and partner organisations to put together a clear action plan for all groups of carers. This will enable us and our partner organisations to deliver and improve your support. We will work on the needs identified for each of the Priority Areas.
We will publish the action plan(s), with clear timescales for implementation, through a variety of media channels including online all partner organisations and the Carer’s Partnership Boards. We will report progress to appropriate forums, both internally to senior management teams in Cambridgeshire County Council, the Integrated Care Board and externally through the channels mentioned above.
All Age Carers Strategy - documents
More information and support
- Age UK information on financial abuse
- Cambridgeshire County Council (2023) Adult social care forum and partnership boards
- Cambridgeshire Insight Health, disability and unpaid care summary for Cambridgeshire and Peterborough
- Care Act (2014) legislation
- Carers Trust report ‘I feel like I’ve disappeared’
- Caring Together carers directory
- Caring Together emergency care planning
- Children and Families Act (2014)
- DHSC (2023) Care and support statutory guidance
- Health and Social Care Act (2008)
- Getting help for domestic violence and abuse - NHS
- NICE guidance (2010) Supporting adult Carers: Recommendations